Product Strategy Related Topics 
Innovation Excellence
FEBRUARY 19, 2017
Anxiety floods the boardroom, the conference rooms, every decision. Costs are rising. Returns are flat. Margins are thinning. Now, private label competitors are beating us in every area: technology, price, placement, design and sales. Worse, they have turned the category that we invented into a commoditized war zone and keep us in a rigid box.
Leapfrogging
APRIL 3, 2025
If gaps or mismatches exist, use this insight to revisit product strategy or refine the offering. Are we creating gains that customers actually care about? Are we addressing the most important jobs customers need to complete? Validate With Customers Use the canvas as a hypothesis to test with real users.
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Leapfrogging
APRIL 21, 2025
It turns external signals into actionable insight that shapes campaigns, content, innovation, and long-term strategy. How a Trend Map Supports Strategic Marketing Guides Innovation and Product Strategy Helps identify unmet needs and areas for product evolution.
Innovation Leader
JUNE 29, 2016
Take a look at photos from our June 2016 Connected Products Strategy Off-Site. Thanks to everyone who participated and for our hosts who made this event possible.
Speaker: Pulkit Agrawal
📆 August 15, 2024 at 11:00 am PT, 2:00 pm ET, 7:00 pm GMT Use Product Management Today’s webinars to earn professional development hours! Register now to save your seat!
Leapfrogging
MARCH 21, 2025
By understanding the stages of Incubation, Scaling, Maturity, and Discontinuity, organizations can time investments, optimize product strategies, and prepare for inevitable transitions. Conclusion The Technology Life Cycle Model is essential for businesses looking to leverage technological advancements effectively.
Leapfrogging
MARCH 4, 2025
For example, IKEAs values emphasize affordability and sustainability , aligning with its low-cost, eco-friendly product strategy. Are they reflected in social responsibility initiatives? Get Input from Employees and Stakeholders A values statement should reflect the voices of employees, leadership, and customers.
Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery
Join Robin Zaragoza, product coach at The Product Refinery, as she shares tips on how to create a powerful value proposition that keeps your customer at the heart of your product development process. Execute your product strategy with a “customer-first” mindset. How to create an effective value proposition.
Speaker: Jamie Bernard
We'll explore the concepts of products and services as revenue generators or revenue suckers, and delve into how to share cost and benefit dollars within a portfolio or business unit. You'll learn how to set clear, measurable targets, link them to your product strategy, and effectively communicate progress with stakeholders.
Speaker: Shyvee Shi - Product Lead and Learning Instructor at LinkedIn
Key learning objectives: Gain a deep understanding of Generative AI product characteristics and their relevance in today’s rapidly evolving landscape Discover a comprehensive 7-step framework for developing, launching, and scaling Generative AI products, including user-centric and responsible approaches Learn how to identify target users and asses (..)
Speaker: John Mansour - President, Product Management University
You’ve come up with a winning product strategy, everyone’s on board and energized, and you’re halfway down the path to execution only to have it submarined by something someone convinced your leadership was more strategic!
Speaker: Bob Caporale, Founder of Strategy Generation Company
By driving your company’s “top-down” goals with a clear and well communicated “customer-up” product strategy! In this talk, you will learn how to: Empower both yourself and your company by developing a truly customer-centric product strategy. Execute your product strategy with a “customer-first” mindset.
Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting
A value-driven product organization optimizes team structures, funding cycles, processes, and metrics to drive traction and growth across the entire product adoption curve by identifying opportunities to solve valuable customer problems and closing those market gaps for either over-served or under-served markets.
Speaker: Sandhya Hegde, Director of Product, Amplitude
Whether you are building new features, trying to improve customer experience or battling poor retention - user behavior forms the foundation of your product strategy. Present and drive product strategy based on evidence. Create frameworks to analyze user behavior. March 20 2018, 11 AM PST, 2 PM EST, 7 PM GMT
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“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.
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