Value Proposition Marketing Template
Leapfrogging
APRIL 22, 2025
What is a Value Proposition? A Value Proposition is a clear, concise statement that explains the unique benefit a company, product, or service provides to its customers. It answers the critical marketing question: Why should a customer choose you over your competitors? A well-crafted value proposition articulates what you offer, who its for, how it solves a problem , and why its better or different than alternatives.
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