The Unfounded Premium for Being Performatively Atypical
Michael Roberto
MAY 17, 2024
All too often, companies pursue me-too strategies. They blindly imitate industry leaders, and they pay far too little attention to how they might differentiate themselves from the competition. In some cases, however, company leaders make a point of trying to stand out. Perhaps a very loud statement. Often, these eccentric and iconoclastic business leaders attract a great deal of attention from journalists and investors alike.
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