Why It’s Impossible to Prove Your Innovation Will Succeed (and Why That’s a Good Thing)
Idea to Value
JANUARY 17, 2025
The allure of certainty is powerful. In fact, uncertainty is one of the strongest fundamental fears most people suffer from. Businesses often seek to prove that a new idea, product, or service will succeed before they commit resources to launching it. They invest heavily in surveys, focus groups, and predictive models, hoping to eliminate risk and ensure success.
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