Reverse Innovation: A Comprehensive Guide
Qmarkets
JANUARY 31, 2025
Some of the most impactful innovations dont come from high-tech labs in advanced economiesthey emerge from the ingenuity of resource-constrained markets. Products like portable medical devices, low-cost solar energy systems, and sachet-sized goods were designed to solve urgent needs in emerging markets, where affordability and practicality take precedence.
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