Build-Measure-Learn Loop Template
Leapfrogging
APRIL 3, 2025
What is the Build-Measure-Learn Loop? The Build-Measure-Learn Feedback Loop is a core concept from the Lean Startup methodology, designed to help organizations test new ideas quickly and learn from real customer feedback. The process breaks innovation into three continuous phases: build a prototype or solution, measure how it performs, and learn from the results to refine the product or strategy.
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