Brand Pyramid Marketing Framework Template
Leapfrogging
APRIL 7, 2025
What is a Brand Pyramid? The Brand Pyramid is a strategic marketing framework that illustrates the emotional and rational journey a customer takes in building a relationship with a brand. It helps organizations define and articulate their brand essence by breaking it down into five progressive layers, starting with basic product attributes and culminating in deep emotional connection and loyalty.
Let's personalize your content