IdeaScale
APRIL 9, 2020
This success as innovators has not gone unnoticed, earning IdeaScale the title of market leader in a recent FeaturedCustomers Report. Report Rankings. The FeaturedCustomers report uses a ranking system based on data from the customer reference platform, web presence, market presence, and social presence.
Leapfrogging
APRIL 22, 2025
It answers the critical marketing question: Why should a customer choose you over your competitors? It is used internally to align marketing, product, sales, and leadership teams and externally to attract and convert customers. Aligned go-to-market strategy Keeps sales, product, and marketing teams focused on the same promise.
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Leapfrogging
APRIL 21, 2025
A Trend Map is a strategic visual framework that helps marketers identify, organize, and evaluate emerging trends that may impact their industry, customers, or brand. This helps teams filter signal from noise, prioritize innovation, and align marketing strategy with the external environment.
Leapfrogging
APRIL 15, 2025
What is a Geographic Market Expansion Strategy? A Geographic Market Expansion Strategy is a structured plan used by businesses to enter and grow in new geographic regions, whether across cities, states, countries, or continents. The strategy goes beyond simply opening a new location or launching an ad campaign in a different area.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Business and Tech
DECEMBER 8, 2021
Real estate industry leaders share their insights on how the rental market has evolved in the face of COVID-19 and rapidly advancing technology. Since the onset of the pandemic, property managers have reported a 48 percent increase in fraudulent incidents. Dylan Lenz Founder and CEO, Naborly. Elizabeth Francisco President, Resman.
Business and Tech
SEPTEMBER 29, 2021
If employers want to be able to compete in today’s tight labor market, these survey results clearly show company leadership is going to need to listen more closely to employee feedback and make mental health benefits a priority. Mental health issues were here pre-pandemic, and they’re still going to be here post-pandemic.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Advertiser: ZoomInfo
Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities. But is it delivering real results?
Advertiser: ZoomInfo
As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack.
Advertiser: ZoomInfo
It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.
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Read the 6th annual State of Embedded Analytics Report to discover new best practices. Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Brought to you by Logi Analytics.
Advertiser: ZoomInfo
Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.
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