Leapfrogging
APRIL 21, 2025
What is a Trend Map? A Trend Map is a strategic visual framework that helps marketers identify, organize, and evaluate emerging trends that may impact their industry, customers, or brand. Trend Maps are typically used to categorize trends by their impact, relevance, and timeframe.
Leapfrogging
APRIL 15, 2025
What is the 4 Ps Marketing Mix Model? The 4 Ps Marketing Mix Model is a foundational marketing framework that outlines four key elements businesses must consider to successfully market a product or service: Product, Price, Place, and Promotion. Introduced by marketing professor E.
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Leapfrogging
APRIL 9, 2025
What is a Content Marketing Strategy? A content marketing strategy is a comprehensive plan that outlines how an organization will create, publish, distribute, and manage content to attract, engage, and retain a clearly defined audienceand ultimately drive profitable customer actions.
Leapfrogging
APRIL 17, 2025
Pay-per-click (PPC) marketing is a digital advertising model where advertisers pay a fee each time their ad is clicked. Why Pay-Per-Click (PPC) Strategy is Important in Marketing PPC is a powerful channel for businesses looking to generate fast results , gain visibility in competitive markets, or support time-sensitive promotions.
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Combine this with innosabi Insight, an innovation market intelligence tool that automatically delivers the latest trends, patents, technologies, and competitive insights, ensuring your strategies are always data-driven.
Business and Tech
DECEMBER 8, 2021
Real estate industry leaders share their insights on how the rental market has evolved in the face of COVID-19 and rapidly advancing technology. What is the biggest trend you’ve seen in the rental industry during the pandemic? In this competitive field, it’s crucial to not just keep up with trends but to be trendsetter yourself.
IdeaScale
APRIL 9, 2020
This success as innovators has not gone unnoticed, earning IdeaScale the title of market leader in a recent FeaturedCustomers Report. The FeaturedCustomers report uses a ranking system based on data from the customer reference platform, web presence, market presence, and social presence. What It Means to be a Market Leader.
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Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.
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Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.
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Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? Save your seat today! 📆 April 17th, 2025 at 9:30 AM PDT, 12:30 PM EDT, 5:30 PM BST
Speaker: Phil Irvine, VP & Director of Audience Intelligence
One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. August 26th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT
Advertiser: ZoomInfo
Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.
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You’ll learn: Analysis and Trends on Business Intelligence Users. BI Defined. Business intelligence is the technological capability to include BI features and functions as an inherent part of another application. Importance of Business Intelligence. Industry and Vendor Analysis.
Speaker: Jennifer Wright and Nick Barron
The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. Whether you’re refining your customer journey or exploring ways to personalize engagement, we’ll provide insights that help you create adaptable models that move as fast as the market does.
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