Destination Innovation
JANUARY 13, 2025
It is clear that Europe lags the USA in producing high growth innovative large companies. However, there are many small companies that are doing surprisingly well and some large ones which are more innovative than you might think. Germany BASF: A chemical company that continuously innovates in sustainable solutions and materials.
Leapfrogging
APRIL 7, 2025
The Brand Pyramid is a strategic marketing framework that illustrates the emotional and rational journey a customer takes in building a relationship with a brand. Why the Brand Pyramid is Important In an era of brand abundance and attention scarcity, companies must move beyond transactional selling to create emotional connections.
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Leapfrogging
APRIL 22, 2025
A Value Proposition is a clear, concise statement that explains the unique benefit a company, product, or service provides to its customers. It answers the critical marketing question: Why should a customer choose you over your competitors? Stronger brand positioning Reinforces what your company stands for and how you are different.
Leapfrogging
APRIL 15, 2025
What is a Geographic Market Expansion Strategy? A Geographic Market Expansion Strategy is a structured plan used by businesses to enter and grow in new geographic regions, whether across cities, states, countries, or continents. The strategy goes beyond simply opening a new location or launching an ad campaign in a different area.
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".
Leapfrogging
APRIL 15, 2025
Growth hacking is a fast-paced, experiment-driven approach to marketing focused on rapidly growing a business using creative, low-cost, and scalable tactics. Why Growth Hacking in Marketing i s Important Growth hacking is especially powerful for startups and fast-growing companies with limited resources but ambitious goals.
Leapfrogging
APRIL 9, 2025
What is a Content Marketing Strategy? A content marketing strategy is a comprehensive plan that outlines how an organization will create, publish, distribute, and manage content to attract, engage, and retain a clearly defined audienceand ultimately drive profitable customer actions.
Advertiser: ZoomInfo
The fight to find new customers and retain existing ones is the biggest business challenge for many companies. In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses.
Speaker: Scott Sehlhorst - President, Tyner Blain
A product-led company is one that grows through user adoption and word-of-mouth recommendation. Usage by individuals then drives companies to purchase subscriptions or licenses. For this model to work, your product has to be genuinely desirable to the users you want to engage as the company's engine of growth.
Advertiser: ZoomInfo
For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.
Advertiser: ZoomInfo
Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task.
Speaker: Wes Bush, Author of "Product-Led Growth"
Zoom, Stripe, and Airtable are all examples of software companies with strong PLG strategies. What features do their strategies have that allow them to see continued success in this ever-changing market? But what else do they have in common?
Speaker: Paul Heller
Most innovation work proceeds independently from company strategy. As a result, the products that arrive in the market are not well aligned with the company’s goals.
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Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.
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Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.
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