IdeaScale

JANUARY 12, 2022

Xaxis is a market leader in using automated technology for media buying, serving to streamline a process that’s become increasingly complex as more social media outlets appear and as more technologies are incorporated into those platforms. This has led to rapid growth; by 2017, it had over 3,000 clients in 47 different markets.

Case Study 130

Case Study Study Technical Review Competition 130

Leapfrogging

MARCH 26, 2025

It proposes that approximately 70% of innovation investment should focus on improving existing products and processes, 20% on expanding into adjacent markets or offerings, and 10% on exploring transformative, disruptive ideas that could redefine the business. Ask questions such as: What are the current market challenges we must respond to?

Technical Review 130

Technical Review Innovation Underperforming Technical Team Disruption 130

Tullio Siragusa

FEBRUARY 4, 2025

Reviving Marketing With Empathetic AI: The aiCMO Movement Marketing has lost its way. Enter aiCMO, a marketing platform built on the foundation of empathy, purpose, and authenticity. Its not just another AI tool its a movement toward marketing that resonates on a human level. The result? The good news?

Marketing 62

Marketing Design Thinking Creativity Design 62

IdeaScale

JULY 6, 2023

What is Healthcare Market Research? Healthcare market research is defined as the systematic collection, analysis, and interpretation of data and information related to the healthcare industry. Healthcare market research aims [.]

Marketing 130

Marketing Analysis Trends Study 130

Idea to Value

MAY 28, 2021

Or if everything is going fine in your company but the market is changing, how do you know when to change the business model? The participants were however also told that a competitor is marketing that they already have a similar plane in development which is faster and cheaper and would make their product obsolete.

Project 321

Project Study Resources Groups 321

Leapfrogging

MARCH 26, 2025

It now applies across business functions, including customer service, technology, marketing, supply chain, and product development. In the innovation context, it is a vital diagnostic and planning tool that guides decisions related to product design, process improvements, market positioning, and organizational transformation.

Comparison 130

Comparison Technical Review Data Competition 130

IdeaScale

JUNE 21, 2023

What is Market Research? Market research is defined as the systematic collection, analysis, and interpretation of data about a specific market, industry, or consumer segment. It involves studying customers, competitors, and market dynamics to identify opportunities, mitigate risks, and make informed business decisions.

Marketing 130

Marketing Examples Analysis Study 130

Leapfrogging

MARCH 21, 2025

Concept Testing is a structured process that evaluates consumer acceptance of a new product or idea before market launch. In todays competitive market, companies must ensure that they are investing in ideas that meet real customer needs and expectations. Defining the ideal target audience (demographics, behaviors, pain points).

Underperforming Technical Team 130

Underperforming Technical Team Technical Review Survey Competition 130

Destination Innovation

JULY 5, 2017

There are many books and studies describing the company’s approach. David Gram, Head of Marketing at Lego’s Future Lab, said, “We only develop the few key features that are really needed. We throw it into the market and get feedback from consumers.”. Study the user in action. They appointed a new CEO.

Innovation 195

Innovation Video Study Agile 195

Leapfrogging

MARCH 21, 2025

By assessing concepts against predefined criteria such as feasibility, market potential, cost, and alignment with business objectives, businesses can systematically filter out weaker ideas before significant resources are invested. Optimize Resource Allocation: Prevent waste by investing in the most feasible and marketable ideas.

Comparison 130

Comparison Technical Review Roadmap Project 130

IdeaScale

JULY 13, 2021

They asked for broad ideas that applied across the business, fresh approaches to both mature and emerging market opportunity challenges, ideas that would assist specific business units within Winpak, and the Eureka Box, where ideas that didn’t fit any particular category went. Download the Winpak case study to read their full story.

Case Study 130

Case Study Study Innovation Programs Engagement 130

Leapfrogging

MARCH 21, 2025

It aligns with the market adoption curve, moving through Early Adopters, Visionaries, Pragmatists, Conservatives, and Laggards. Technology Life Cycle in Business Strategy Managing technology effectively is crucial for sustained innovation and market leadership. Expanding into new markets or applications to sustain demand.

Technology 130

Technology Roadmap Disruption Agile 130

Idea to Value

FEBRUARY 22, 2023

Since this landmark study, there have been numerous studies that have confirmed the anchoring bias. In another study by Northcraft and Neale in 1987 , participants were asked to negotiate the price of a car. The researchers found that when the initial asking price was higher, the final price that was agreed upon was also higher.

Study 290

Study Project Examples Strategy 290

Christensen Institute

OCTOBER 11, 2022

One key strategy to spur this improvement is through market-creating innovations (MCIs), which transform complicated and expensive products into products that are simple and affordable, making them accessible to a whole new segment of people for whom there was always underlying demand, but no adequate solution on the market.

Marketing 105

Marketing Innovation Radical Innovation Industry 105

Innovation Excellence

AUGUST 14, 2022

Marketability may apply to things i.e. goods or services or people. People may study for a degree to improve their marketability. GUEST POST from Arlen Meyers, M.D. When it applies to people, we are talking about making them attractive to potential employers or clients.

Marketing 98

Marketing Study 98

Business and Tech

DECEMBER 14, 2021

The medical cannabis market has expanded, too. According to a recent study that assessed the preparedne ss of physicians-in-training to recommend medical cannabis, “the vast majority of residents and fellows (89.5 Nearly 35 million U.S. By June 2021, approximately 3.6 million patients were enrolled in U.S.

Technical Review 306

Technical Review Course Survey System 306

Idea to Value

AUGUST 27, 2021

While there is not a lot of research into this subject yet, one study of neuroimaging results suggest that a scarcity mindset affects neural mechanisms for goal-directed decision making, and that the effects of scarcity are largest when they are compared with previous situations when resources were abundant.

Creativity 306

Creativity Study Resources Marketing 306

Idea to Value

MARCH 10, 2021

A new study just published in Science has given a shocking insight into how uncomfortable most people find it having nothing to do but think by themselves. The study, led by Timothy Wilson, originally asked what people’s reaction would be when asked to just sit in a room with no distractions and ‘just think’.

Creativity 287

Creativity Study Engagement Training 287

Christensen Institute

DECEMBER 21, 2022

On December 6, 2022, I got the opportunity to attend the inaugural Investing in Innovation (I3) Access to Market event in Nigeria. First the event was focused on the innovators and, more specifically, connecting them to markets. In our research, we study how nations can, not only escape poverty, but more importantly become prosperous.

Marketing 124

Marketing Conference Tips System 124

Flying Fish Lab

JULY 25, 2023

This was a local market centric challenge, so our Outside-in approach looked at the issue from different perspectives: From Outside the geography : what could we learn from what had already been done further afield? What had worked and what had not worked in other markets.

Case Study 98

Case Study Study Crowdsourcing Exercises 98

Leapfrogging

MARCH 3, 2025

This helps you anticipate market changes and adjust your strategies accordingly. Customized Recommendations and Solutions AI-driven tools have the power to create tailored solutions for each client based on their unique needs and market contexts. For more on this, check out our article on ai-driven market analysis.

Tools 130

Tools Artificial Inteligence Strategy Strategy 130

Idea to Value

NOVEMBER 14, 2022

One of the classic psychological studies looked at people in a supermarket choosing from a selection of jams. Since this study, dozens of other studies have also tried to test replicate the results. Not only will it make it easier to market, it will also make it easier for the customer to make a choice.

Comparison 271

Comparison Analysis Study Resources 271

Digital Tonto

AUGUST 21, 2022

The problem is that managers don’t study change the same way they study finance, or marketing, or strategy. It doesn’t have to be this way. There are natural laws that govern change and these laws can be learned and applied by anyone. Business schools don’t teach it as a discipline.

Learning 248

Learning Change Study Strategy 248

Business and Tech

DECEMBER 14, 2021

The majority of Californians in 2016 cast votes to displace the illicit cannabis market with a taxed and regulated marketplace; one that would be controlled by licensed businesses, not by criminal entrepreneurs. . Paul Armentano Deputy Director, NORML (the National Organization for the Reform of Marijuana Laws). Underage use.

Study 52

Study Report Marketing Meeting 52

Idea to Value

JULY 10, 2023

Teams developing an idea often put their blood, sweat and tears into developing a solution, only to find out when they release it that the market is not as interested as they were expected to be. The development team then tries to figure out why the market is “wrong” to not be excited about the solution.

Underperforming Technical Team 231

Underperforming Technical Team Study Marketing Creativity 231

IdeaScale

APRIL 20, 2021

Marketing and Communications Leader Hartmut Freund and Knowledge Management Team Lead Thorsten Hoppart formed the idea management team to roll out the innovation plan globally. Freund’s strong background in marketing and communications, plus Hoppart’s networking abilities, are a large part of their success.

Case Study 130

Case Study Study Idea Management Product Innovation 130

Idea to Value

JANUARY 28, 2025

Open-source frameworks allow anyone to access the foundational components of AI models, study their architecture, and innovate upon them. Specialized Applications: Startups can tailor R1 for specific industries, such as healthcare diagnostics, construction planning, or financial analysis, creating unique solutions for niche markets.

ChatGPT 131

ChatGPT Innovation Artificial Inteligence System 131

Leapfrogging

FEBRUARY 19, 2025

By systematically comparing performance metrics, organizations can determine whether they are operating efficiently, meeting customer expectations, and staying competitive in their market. Driving continuous improvement Ensuring that businesses remain agile and adaptable in dynamic markets. Lead Successful Strategy Projects!

Analysis 130

Analysis Strategy Strategy Underperforming Technical Team 130

Idea to Value

AUGUST 15, 2022

Well, two studies can shed some light on the question. A large research study by Stanford Economics professor Nick Bloom looked at a large technology company, where 1,612 staff from engineering, marketing and finance took part in an experiment. How does hybrid work affect job performance?

Study 261

Study Video Groups Engagement 261

Leapfrogging

FEBRUARY 13, 2025

This includes understanding market trends, financial metrics, and organizational challenges. Furthermore, holding a degree may make you more competitive in the job market. For more insights into job market strategies, read our article on artificial intelligence (ai) consultant salary ranges & strategies for increasing salary.

Artificial Inteligence 130

Artificial Inteligence Training Course Analysis 130