Leapfrogging
APRIL 21, 2025
A Trend Map is a strategic visual framework that helps marketers identify, organize, and evaluate emerging trends that may impact their industry, customers, or brand. This helps teams filter signal from noise, prioritize innovation, and align marketing strategy with the external environment.
Leapfrogging
APRIL 7, 2025
The Brand Pyramid is a strategic marketing framework that illustrates the emotional and rational journey a customer takes in building a relationship with a brand. Brand Pyramid in Marketing Strategy The Brand Pyramid is especially useful for positioning a brand, launching new products, or rebranding. What is a Brand Pyramid?
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Leapfrogging
MARCH 21, 2025
What is the Technology Life Cycle? The Technology Life Cycle Model tracks a technologys progression from its introduction to eventual decline. It aligns with the market adoption curve, moving through Early Adopters, Visionaries, Pragmatists, Conservatives, and Laggards.
eZassi
OCTOBER 25, 2024
This often results when a company pursues technologies specific to one product, and that technology is not a fit, causing it to be shelved with no further plans for its use. A Technology-Market Fit analysis starts with assessment of the claims and potential capabilities of the existing technology.
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Combine this with innosabi Insight, an innovation market intelligence tool that automatically delivers the latest trends, patents, technologies, and competitive insights, ensuring your strategies are always data-driven.
Paul Hobcraft
SEPTEMBER 10, 2020
I have been consuming the latest flagship report, released today, 10th September 2020, by the IEA called “ Energy Technology Perspectives 2020. To cover the whole energy system what we have been identified today in technology options will multiply, adapt, change, and build out different solutions as we continue to learn and advance.
Destination Innovation
JANUARY 13, 2025
Identifying the “most innovative” large companies in Europe involves evaluating several factors, including new products and services, entrepreneurial culture, investment in research and development (R&D), as well as overall market impact. Novo Nordisk.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers!
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
Advertiser: ZoomInfo
Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” The fight to find new customers and retain existing ones is the biggest business challenge for many companies.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?
Advertiser: ZoomInfo
The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. The digital age has brought about increased investment in data quality solutions.
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In its 2020 Embedded BI Market Study, Dresner Advisory Services continues to identify the importance of embedded analytics in technologies and initiatives strategic to business intelligence. Which sophisticated analytics capabilities can give your application a competitive edge?
Advertiser: ZoomInfo
Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task.
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