Leapfrogging
MARCH 21, 2025
AI’s role in innovation management includes: Idea Generation : AI algorithms can analyze market trends and consumer behavior to suggest new product ideas. Market Research : AI-driven tools can conduct comprehensive market research, offering valuable insights into consumer needs and preferences.
Leapfrogging
DECEMBER 10, 2024
The Evolution of Product Development Product development has transformed significantly over the years, adapting to changes in consumer behavior, market demands, and technological advancements. This method, while structured and predictable, often leads to challenges in adapting to changes and longer time to market.
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Leapfrogging
APRIL 7, 2025
The Brand Pyramid is a strategic marketing framework that illustrates the emotional and rational journey a customer takes in building a relationship with a brand. Brand Pyramid in Marketing Strategy The Brand Pyramid is especially useful for positioning a brand, launching new products, or rebranding. What is a Brand Pyramid?
Leapfrogging
APRIL 22, 2025
A Value Proposition is a clear, concise statement that explains the unique benefit a company, product, or service provides to its customers. It answers the critical marketing question: Why should a customer choose you over your competitors? What is a Value Proposition?
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Combine this with innosabi Insight, an innovation market intelligence tool that automatically delivers the latest trends, patents, technologies, and competitive insights, ensuring your strategies are always data-driven. Whether it’s accelerating product development or exploring white spaces, we help turn data into actionable strategies.
Leapfrogging
APRIL 21, 2025
A Trend Map is a strategic visual framework that helps marketers identify, organize, and evaluate emerging trends that may impact their industry, customers, or brand. This helps teams filter signal from noise, prioritize innovation, and align marketing strategy with the external environment.
Leapfrogging
APRIL 15, 2025
What is the 4 Ps Marketing Mix Model? The 4 Ps Marketing Mix Model is a foundational marketing framework that outlines four key elements businesses must consider to successfully market a product or service: Product, Price, Place, and Promotion. Introduced by marketing professor E.
Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting
A value-driven product organization optimizes team structures, funding cycles, processes, and metrics to drive traction and growth across the entire product adoption curve by identifying opportunities to solve valuable customer problems and closing those market gaps for either over-served or under-served markets.
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. Product Managers may feel the “message” should be developed by the Product Marketing function, but I disagree.
Speaker: Scott Sehlhorst - President, Tyner Blain
Participants in this webinar will learn: A framing model of the key decisions that give a product a chance to succeed and fuel the engine of growth. An approach to tackling the interdependent decisions of which problems to solve, to what degree, and for whom in a competitive market.
Speaker: Wes Bush, Author of "Product-Led Growth"
What features do their strategies have that allow them to see continued success in this ever-changing market? Use Product Management Today’s webinars to earn professional development hours! Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.
Speaker: Jamie Bernard - Senior Product Director at Launch by NTT Data
In today’s dynamic business landscape, successful product management hinges on a keen understanding of customer needs and market dynamics. It serves as a catalyst to better align your entire organization, setting the stage for impactful, customer-centric product management.
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Just by embedding analytics, application owners can charge 24% more for their product. This framework explains how application enhancements can extend your product offerings. How much value could you add? Brought to you by Logi Analytics.
Speaker: Sneha Narahalli - VP, Head of Product at Sephora
Only 20% of these companies attain product market fit, despite years of excruciating effort by founders, early employees, and investors. The first and most important step in product development is finding PMF. Creating an iterative process to identify Product Market Fit.
Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker
Everyone working on a product is trying to achieve the same goal: product-market fit. But most products fail to do so. In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook.
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